Say goodbye to endless product searches and overwhelming comparison charts—ChatGPT’s new shopping research feature is here to transform how you shop online. Imagine simply describing what you need, whether it’s the quietest cordless vacuum for your apartment or a thoughtful gift for your art-loving niece, and receiving a personalized buyer’s guide in minutes. This intelligent tool asks smart questions, scours the web for up-to-date information, and leverages your past conversations to deliver tailored recommendations.
Available now on mobile and web for all logged-in users—including Free, Go, Plus, and Pro plans—shopping research is designed to handle complex decisions. It excels in detail-rich categories like electronics, beauty, and home goods, turning product discovery into a conversational experience. While standard ChatGPT responses work fine for quick price checks, this feature shines when you need in-depth comparisons, constraints, and trade-offs.
You can use shopping research in various scenarios, such as discovering new products, finding lookalikes, comparing items side-by-side, choosing gifts, or hunting for deals. For instance, you might ask for a gaming laptop under $1000 with a large screen or seek a full-length dress under $250 that matches a specific style. The tool also integrates with ChatGPT Pulse for Pro users, offering proactive suggestions based on your chat history.
Getting started is straightforward: just ask a shopping-related question, and ChatGPT will prompt you to begin. You’ll describe your needs—budget, recipient, key features—and the system will gather real-time data on prices, reviews, and specs. As you interact, marking items as “Not interested” or “More like this,” the research adapts to your feedback. Within minutes, you’ll receive a concise buyer’s guide highlighting top picks, differences, and reliable retailer info.
Powered by a specialized version of GPT-5 mini, shopping research prioritizes transparency and accuracy. It pulls data from trusted sources, cites them clearly, and never shares your chats with retailers. Although it’s a significant step forward, remember to double-check details like pricing on merchant sites for the latest updates. This is just the beginning—ChatGPT aims to continually refine how it helps you find the perfect products with ease and confidence.